SEO is something restaurants have to consider to get a leg up on the competition. Many owners don’t realize the power of SEO and how it can shape the business over time. Being able to generate interest and traffic through Google is something people have to look at, or their restaurant isn’t going to grow at the rate they want.

First, let’s look at some companies examples. Remember what we are about to share is very important for anyone to do especially if you are a restaurant owner. If you do follow these simple steps you will have a better shot of becoming more successful in your business.

1) Builds Positive Reputation   

Brands have started to notice the value of building their name through SEO. When people start to notice your restaurant’s name come up on a regular basis when they’re searching on Google, it becomes easier for them to trust your brand and what it has to offer.

It creates this safety net in case things are not doing as well as you want to.

SEO can generate great brand interest, and that is going to push customers in your direction in the long-term. Many restaurants take advantage of this because it works well for them and churns in a lot of money.

2) Increases Number Of Customers

Kevin Indi from Linkedin states good SEO begins with one’s ability to implement it, and that’s what makes paying attention to the numbers necessary. SEO can create a new burst of customers that are going to provide important data for the business.

Remember, analytics is your best friend when it comes to generating leads and seeing where things are going right or wrong on your site.

If you do this, you are going to notice an increase in the number of customers coming to your site on a regular basis. Isn’t that necessary for a restaurant to thrive? Well, that’s why SEO is powerful.

3) Free After Setup

Other methods tend to take up a lot of capital from one’s marketing budget, and that’s the last thing a restaurant owner needs while growing their business.

You don’t want things to become capital intensive, and that’s why people adore SEO. It is free after you have done the initial setup and that’s critical as you grow your business. You can decide to keep the SEO company on board for as long as you want to maintain the rankings but some take the chance and leave it as is after a set period.

Regardless, the leads will race in and remain free.

4) Builds Mobile-Friendly Solution

Restaurant owners don’t pay attention to what’s happening online because their leads are seen in the real-world. However, it is important to note remaining in sync with what people are looking at online does matter because they care about this a lot.

You are going to generate excellent quality with a mobile-friendly solution that helps push things along and keep you safe in the long-term. You are going to become mobile-friendly because of this reason to generate leads.

5) Removes Competitors Out Of The Way

You are going to be able to eliminate competitors out of the way who are looking to generate leads through other means. If you’re faster at doing this or optimize your site better, you’re going to take a huge portion of the market who start their search on Google.

Your competition should never be the reason you lose out in the large Chicago market because there’s great potential for everyone.

As long as you’re using SEO and harnessing its ability to create new leads, you’re going to push competition out the door and take all of those customers for yourself.

6) Helps Optimize Every Aspect Of Site

There are so many details to optimize when it pertains to your site and how’s run. If you’re not selective, the optimization of the site becomes near impossible when it shouldn’t be.

Look at SEO as a way to set the foundation for your business and how it is run. As long as you’re doing this, your site is going to look and run as well as it needs to be in the modern era. When you learn to optimize, your SEO campaigns will succeed as will your ability to convert leads regardless of what marketing method is employed.

7) Simple

The beauty of SEO is the fact it is simple once you have set things up.

Too many people complicate the process and think it takes too long but with the help of a professional company you are going to get going in a hurry. You will not be made to wait for too long nor are you going to be hard pressed to find results.

Things will work out for you as that is the power of SEO and what it brings to the table when you’re setting up a campaign. It can be a life-changing option for restaurant owners due to this simplicity.

8) Better Returns

The one thing a restaurant owner will want is a good ROI on their marketing campaign. You won’t have a lot of money to spare for these campaigns, and that’s normal. It’s essential to look at what can be done with the marketing budget by getting more out of it.

You don’t want to settle for something that will lead you down a path of large expenses. It’s not worth it.

These are the reasons you want to be looking at SEO as soon as you can in Chicago. Restaurant owners who are not paying attention to local SEO and what it can do are going to lose out. It’s normal for others to take your spot and dominate like never seen before.

It might seem like a far-fetched idea because you haven’t seen it in action but the power is there for those who do take advantage. The leads will continue to race in after the site starts ranking.

Want to improve your site’s search rankings? These three restaurants dominate Google rankings. Usually, at The Station Carrboro Chicago we stick with talking about Chicago-based restaurants but because these three companies have been doing such amazing job, we just had to talk about them.  Here’s what you can learn from them:

                             Johnny Carino’s

This popular Italian restaurant chain ranks near the top for some searches. If you are searching for an Italian restaurant in your area, and you live near a Johnny Carino’s, their site may be the first one that you see.

What makes Johnny Carino’s stand above other Italian restaurant chains? To start, they include footer text on all of their pages. This footer text contains valuable keywords, like “original dishes.”

Johnny Carino’s also features their menu on their website. This means that they can rank for specific dishes, like chicken parmasean.

The restaurant website also contains lots of information about the restaurant’s history. The part of the site that explains the history makes use of header tags that include keywords like “family restaurant” and “authentic Italian restaurant.”

Whether your restaurant is serving Italian cuisine or American-style dishes, it’s clear that you can learn a lot from these websites. The basic techniques that are used on this site have helped it to rise above some of its stiffest competition.

                               P.F. Chang’s

P.F. Chang’s is tremendously popular, and that is partial because of their website. P.F. Chang’s has had a strong web presence for a long time. They were working on their website at a time when a lot of their competitors were ignoring the Internet.

While you can’t travel back in time to create a website for your restaurant, you can learn from the things that P.F. Chang’s is doing right now. There are a lot of techniques that you can implement on your website.

One of the things that the P.F. Chang’s uses heavily is images. They ensure that they won’t just get traffic from ordinary searches; they get traffic from image searches as well. Many people that are searching for pictures of Chinese food will be treated to a picture of a P.F. Chang’s dish.

Like Johnny Carino’s, P.F. Chang’s also includes a menu on their website. P.F. Chang’s divides their menu up into sections. They don’t just post their standard menu online; they post their happy hour menu online. This means that they can draw in traffic from people that are looking for Happy Hour specials.

The last thing that P.F. Chang’s does well is updating their site frequently. The P.F. Chang’s website is updated on a regular basis. This means that search engines are frequently crawling the site. This has had a very positive impact on their rankings.

                                Boston Market

Boston Market isn’t exactly a traditional restaurant. What it offers is closer to a fast food experience. With that said, its site ranks above many competitors that provide a fancier dining experience.

What does the Boston Market website do well? To start, the site loads in very quickly. The fast load times have had a very positive impact on the site’s SEO. The site also displays correctly on mobile devices. People can browse the site regardless of the device that they are using.

The site also offers an impressive range of content. It doesn’t just include a menu; it has detailed nutritional menu about the dishes that they serve. The site can attract traffic from people that want to make healthy eating choices.

The website also contains information about all of its locations. This means that anyone can have Boston Market appear in their search results, whether they are in Roseville, Minnesota or Los Angeles California.

The Boston Market website offers a range of content. There are pictures, videos, blog posts, and so much more. It has everything it needs to succeed. That’s why this site continues to be at the top of the search rankings.

If you want your restaurant to dominate Google’s rankings, you are going to want to learn from the best. Take a look at what these sites are doing right, and see if you can learn anything from them.

Many people turn to search engines when they want to find a new restaurant in their area. If you can draw in more search traffic to your site, you’ll see a lot of success.